Internet
Lead Generation
You need a constant flow of fresh new leads.
With
ABDS lead generating systems we can convert website visitors into fully
qualified leads and set 1-4 appointments per day!
ABDS can provide these Results:
- We can generate
leads for your dealership.
Of those leads 40-50% will be unique leads, not duplications from other
online lead sources. Between 20-50% of all users that go to our site will
submit their contact information, providing us with a large volume of leads.
- Between 40-50% of the leads generated will also set an appointment
using our incentive coupons.
Between 30-40% of the leads
generated, will convert into a deal.
Here's How it Works:
Generating Leads and Appointments:
When someone visits
ispotdeals.com website, ABDS provides product and dealer information in their
area and will offer a discount coupon as an incentive to visit the that dealer.
(See sample certificate)
The
coupons offer customers a discount off any New or Used vehicle, in return for
providing their contact information and ultimately making a purchase from the
dealer. We will also double the incentive
if they set a confirmed appointment time to test drive a vehicle and ultimately
make a purchase.
When a customer enters
ispotdeals.com they will enter their contact information,
the user is asked to select the year, make, model, and options on the vehicle that
they are interested in. An Auto Responder will provide the dealer
information in their area along with an offer for a discount coupon if they make
a purchase at that dealer. On the last page of the coupon, the user
is notified that they can either receive the standard discount amount of say,
$150.00 when making a purchase, or they can Double Their Discount to $300.00, by scheduling
an appointment to do a test
drive using the form on the coupon and then ultimately making a purchase.
We
also provide the coupons to dealers who use our vehicle
presentation program.
This combination has proven to be extremely effective
in driving potential buyers directly to your dealership.
Converting Leads to Car Deals.
Upon completing the coupon process our system will send out a detailed
e-brochure to the customer via email.
The e-brochures will include:
a. Information about your dealership
b. Links for Hours/Directions, How to Get Pre-approved, Schedule a Test
Drive,
and Answers to Frequently Asked Questions regarding the internet
car buying
process.
c. Detailed Vehicle Information
d. Salesperson contact (optional)
i. Photo
ii. Standard Equipment
iii. Tech Specs
iv. Warranty
Customers that set an appointment will also receive an appointment
confirmation by email.
Five days after the initial contact each customer will receive an email
survey. This survey is used to uncover the customers possible buying objections.
If
the customer purchased a vehicle we will email them a thank you letter and a
survey form to find out more about their buying experience. This can help in
improving CSI scores.
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